2020
IN-HOUSE
Art Direction, Identity, Website
Lead Designer
A clean layout for IN-HOUSE is crucial. The look is fun and inviting, which in turn engages the consumer. Pops of color, gradients, combining images with text and inverting text/colors creates an environment that captures attention. IN-HOUSE is visual heavy showcasing all of the products and styles with a modern retro vibe.
Create a visual system that works in perfect harmony with all of the different personalities from various areas of the entertainment industry that the site will host.
Lead Design / Art Direction
Identity, web (consultant) & graphic design
Client communication
Initial research was conducted on similar platforms to gain context and inform our visual approach. We wanted to identify what worked and what didn’t in order to design a better experience that was cohesive across all personalities.
We identified key elements we absolutely wanted to invoke with our work.
We also studied how others approached their look and feel. This helped the team develope a logotype that reflects the brand’s modern aesthetics.
The color palette of the site and overall creative aim to compliment the personality that is being showcased by having it be on the spotlight. Further emphasized by the use of secondary gradients.
We chose typefaces that echoed the brands simple yet bold aesthetic.
We worked closely alongside the developers by aiding them with generating the creative that would go into the site.
Initial research was conducted on similar platforms to gain context and inform our visual approach. We wanted to identify what worked and what didn’t in order to design a better experience that was cohesive across all personalities.
